improvement(landing): lead the hero H1 with the AI workspace keywords (#5996)

The H1 opened with "Sim is the", spending its first three words on a
brand token already carried by the title tag, the meta description, and
the hero's sr-only summary. Lead with the terms people search instead.

Relaxes the landing H1 rule in both places that asserted the brand had
to appear in the heading itself; the sr-only summary still opens by
naming Sim, so entity consistency for answer engines is unchanged.

.claude/rules/landing-seo-geo.md

@@ -22,7 +22,7 @@ paths:
 - **Answer-first pattern**: each section's H2 + subtitle should directly answer a user question (e.g. "What is Sim?", "How fast can I deploy?").
 - **Atomic answer blocks**: each feature / template card should be independently extractable by an AI summariser.
 - **Entity consistency**: always write "Sim" by name — never "the platform" or "our tool".
-- **Keyword density**: first 150 visible chars of Hero must name "Sim", "AI workspace", "AI agents".
+- **Keyword density**: first 150 visible chars of Hero must name "AI workspace" and "AI agents". "Sim" is carried by the title tag, the meta description, and the Hero `sr-only` summary — the H1 does not have to spend its opening words on the brand.
 - **sr-only summaries**: Hero and Templates each have a `<p className="sr-only">` (~50 words) as an atomic product/catalog summary for AI citation.
 - **Specific numbers**: prefer concrete figures ("1,000+ integrations", "15+ AI providers") over vague claims.
 

apps/sim/app/(landing)/CLAUDE.md

@@ -44,7 +44,7 @@ Target: Lighthouse 95+ on mobile, LCP < 2.0s, CLS < 0.05, minimal hydration cost
 
 `page.tsx` owns the metadata (title, description, OG/Twitter, canonical, robots) - keep it the single source of truth and keep it aligned with the constitution's claim hierarchy. Beyond metadata:
 
-- **One `<h1>`, in the hero, containing "Sim" and "AI workspace".** Strict hierarchy below it: H2 per section, H3 for items within a section. Never skip levels, never add a second H1.
+- **One `<h1>`, in the hero, containing "AI workspace".** The brand carries in the title tag, the meta description, and the hero's `sr-only` summary, so the H1 itself is free to lead with the non-brand keywords people actually search ("AI workspace", "AI agents") rather than spending its first two words on "Sim is the". Whichever wording it uses, the hero's `sr-only` paragraph must still open by naming Sim. Strict hierarchy below it: H2 per section, H3 for items within a section. Never skip levels, never add a second H1.
 - **Semantic landmarks**: `<header>`, `<main>`, `<footer>`, `<nav>`; each section is `<section id="…" aria-labelledby="…-heading">`. Decorative/animated elements get `aria-hidden='true'`.
 - **Structured data**: emit JSON-LD (`Organization`, `WebSite`, `WebApplication` with `featureList`, `FAQPage` if an FAQ exists) from a server component rendered before visible content. Keep `featureList` in sync with the features actually shown on the page.
 - **Crawlable links**: all internal navigation uses Next `<Link>` with real `href`s - never `onClick` navigation. External links get `rel='noopener noreferrer'`.

apps/sim/app/(landing)/components/hero/hero.tsx

@@ -86,8 +86,8 @@ export function Hero() {
         headingId='hero-heading'
         heading={
           <>
-            Sim is the AI workspace for <br />
-            building and managing AI agents.
+            The AI Workspace for Building <br />
+            and Managing AI Agents.
           </>
         }
         description='Open source, with 1,000+ integrations and every major LLM. Build, deploy, and manage agents visually, conversationally, or with code.'