fix(pricing): route Talk to sales CTA to demo request form instead of signup (#5602)

- pricing page's enterprise card was labeled "Talk to sales" but linked to
  /signup for every card, sending visitors to self-serve signup instead of
  the demo-request flow every other "Contact sales" CTA on the site uses
- resolveCta now keys off the CTA's sales intent to pick the right href
- extracted the /signup and /demo route literals (previously hardcoded
  independently in 6 files) into a single shared apps/sim/app/(landing)/constants.ts
  so no CTA can drift to the wrong destination again
- hoisted the static per-column comparison sections out of render and
  deduped the annual-discount price math in pricing-plans.tsx

apps/sim/app/(landing)/components/cta/cta.tsx

@@ -1,4 +1,5 @@
 import { ChipLink } from '@sim/emcn'
+import { DEMO_HREF, SIGNUP_HREF } from '@/app/(landing)/constants'
 
 /**
  * Landing pre-footer CTA - the page's final conversion band. A tall, centered
@@ -28,10 +29,10 @@ export function Cta() {
         Build your first agent today.
       </h2>
       <div className='flex items-center gap-1'>
-        <ChipLink variant='primary' href='/signup'>
+        <ChipLink variant='primary' href={SIGNUP_HREF}>
           Get started
         </ChipLink>
-        <ChipLink href='/demo' className='border border-[var(--border-1)]'>
+        <ChipLink href={DEMO_HREF} className='border border-[var(--border-1)]'>
           Contact sales
         </ChipLink>
       </div>

apps/sim/app/(landing)/components/hero-cta/hero-cta.tsx

@@ -1,4 +1,5 @@
 import { ChipLink, cn } from '@sim/emcn'
+import { DEMO_HREF, SIGNUP_HREF } from '@/app/(landing)/constants'
 
 /**
  * Hero-scale sizing shared by both CTAs - one step up from the navbar's 30px
@@ -24,11 +25,11 @@ const CTA_SIZE = 'h-[36px] px-[0.571em] text-[15px] [&>span]:[font-size:inherit]
 export function HeroCta() {
   return (
     <div className='flex items-center gap-2 max-sm:w-full max-sm:flex-col max-sm:items-stretch'>
-      <ChipLink variant='primary' href='/demo' className={CTA_SIZE}>
+      <ChipLink variant='primary' href={DEMO_HREF} className={CTA_SIZE}>
         Request a demo
       </ChipLink>
       <ChipLink
-        href='/signup'
+        href={SIGNUP_HREF}
         prefetch={false}
         className={cn(CTA_SIZE, 'border border-[var(--border-1)] max-sm:justify-center')}
       >

apps/sim/app/(landing)/components/navbar/components/mobile-nav/mobile-nav.tsx

@@ -10,6 +10,7 @@ import {
   NAVBAR_GLASS_SURFACE,
   useNavbarFrost,
 } from '@/app/(landing)/components/navbar/components/navbar-shell'
+import { DEMO_HREF, SIGNUP_HREF } from '@/app/(landing)/constants'
 
 /**
  * Mobile navigation - the `< lg` counterpart to the desktop nav clusters.
@@ -70,7 +71,7 @@ export function MobileNav({ stars }: MobileNavProps) {
 
   return (
     <div className='ml-auto flex items-center gap-2 lg:hidden'>
-      <ChipLink variant='primary' href='/signup' prefetch={false}>
+      <ChipLink variant='primary' href={SIGNUP_HREF} prefetch={false}>
         Sign up
       </ChipLink>
       <button
@@ -166,7 +167,7 @@ export function MobileNav({ stars }: MobileNavProps) {
             </ChipLink>
             <ChipLink
               variant='primary'
-              href='/demo'
+              href={DEMO_HREF}
               fullWidth
               flush
               className='h-[40px] justify-center [&>span]:flex-none'

apps/sim/app/(landing)/components/navbar/navbar.tsx

@@ -9,6 +9,7 @@ import {
   NavMenuChip,
   SimWordmark,
 } from '@/app/(landing)/components/navbar/components'
+import { DEMO_HREF, SIGNUP_HREF } from '@/app/(landing)/constants'
 
 /**
  * Landing navbar.
@@ -87,10 +88,10 @@ export function Navbar({ stars, logoOnly = false }: NavbarProps) {
               <ChipLink href='/login' prefetch={false}>
                 Log in
               </ChipLink>
-              <ChipLink variant='border' href='/demo'>
+              <ChipLink variant='border' href={DEMO_HREF}>
                 Contact sales
               </ChipLink>
-              <ChipLink variant='primary' href='/signup' prefetch={false}>
+              <ChipLink variant='primary' href={SIGNUP_HREF} prefetch={false}>
                 Sign up
               </ChipLink>
             </div>

apps/sim/app/(landing)/constants.ts

@@ -0,0 +1,8 @@
+/**
+ * Shared landing-page CTA destinations. Every "Get started"/"Sign up" CTA
+ * across the marketing site funnels to signup; every "Talk to sales"/
+ * "Contact sales" CTA funnels to the demo-request form. Centralized here so
+ * no CTA can drift to the wrong destination independently.
+ */
+export const SIGNUP_HREF = '/signup'
+export const DEMO_HREF = '/demo'

apps/sim/app/(landing)/enterprise/enterprise.tsx

@@ -9,6 +9,7 @@ import {
 } from '@/app/(landing)/components/solutions-page/components'
 import { SOLUTIONS_SPACING } from '@/app/(landing)/components/solutions-page/constants'
 import type { SolutionsPageConfig } from '@/app/(landing)/components/solutions-page/types'
+import { DEMO_HREF, SIGNUP_HREF } from '@/app/(landing)/constants'
 import { EnterpriseFeatureGrid } from '@/app/(landing)/enterprise/components/enterprise-feature-grid'
 import { EnterprisePlatformLoop } from '@/app/(landing)/enterprise/components/enterprise-platform-loop'
 import {
@@ -84,7 +85,7 @@ const ENTERPRISE_CONFIG: SolutionsPageConfig = {
       title: 'Build, Deploy, and Manage Enterprise AI Agents in One Workspace',
       subtitle:
         'Build enterprise AI agents, ship to production, and manage every version from one workspace.',
-      cta: { label: 'Start building', href: '/signup' },
+      cta: { label: 'Start building', href: SIGNUP_HREF },
       cards: [
         {
           title: 'Build visually or with code',
@@ -111,7 +112,7 @@ const ENTERPRISE_CONFIG: SolutionsPageConfig = {
       title: 'Governance and Security for Enterprise AI Agents',
       subtitle:
         'Security, approvals, and controls keep enterprise AI agents trusted in production.',
-      cta: { label: 'See security', href: '/demo' },
+      cta: { label: 'See security', href: DEMO_HREF },
       cards: [
         {
           title: 'Control who can do what',
@@ -138,7 +139,7 @@ const ENTERPRISE_CONFIG: SolutionsPageConfig = {
       id: 'deploy',
       title: 'Deploy Enterprise Workflow Agents with Confidence',
       subtitle: 'Stage, observe, and version workflow agents before they reach production.',
-      cta: { label: 'Explore deployment', href: '/signup' },
+      cta: { label: 'Explore deployment', href: SIGNUP_HREF },
       cards: [
         {
           title: 'Stage before you ship',
@@ -162,7 +163,7 @@ const ENTERPRISE_CONFIG: SolutionsPageConfig = {
       title: 'Built for Enterprise Teams',
       subtitle:
         'Built for the teams that own enterprise AI agents across IT, operations, and engineering.',
-      cta: { label: 'Talk to sales', href: '/demo' },
+      cta: { label: 'Talk to sales', href: DEMO_HREF },
       cards: [
         {
           title: 'IT and platform teams',

apps/sim/app/(landing)/pricing/components/pricing-plans/pricing-plans.tsx

@@ -4,6 +4,7 @@ import type { ReactNode } from 'react'
 import { useQueryStates } from 'nuqs'
 import { getUpgradeCardCta, type PlanTier, type UpgradeCardId } from '@/lib/billing/client'
 import { ANNUAL_DISCOUNT_RATE, CREDIT_TIERS } from '@/lib/billing/constants'
+import { DEMO_HREF, SIGNUP_HREF } from '@/app/(landing)/constants'
 import {
   PricingCard,
   type PricingCardCta,
@@ -18,14 +19,12 @@ import {
 
 /**
  * A public visitor has no subscription, so each card's canonical label and
- * variant resolves against the `free` tier. On this page every CTA funnels to
- * sign-up regardless of plan.
+ * variant resolves against the `free` tier. On this page every self-serve CTA
+ * funnels to sign-up regardless of plan; the enterprise CTA routes to the
+ * demo-request form instead.
  */
 const VISITOR_TIER: PlanTier = 'free'
 
-/** Every CTA on the public pricing page funnels logged-out visitors to sign-up. */
-const SIGNUP_HREF = '/signup'
-
 /** This section's rows render on the public cards without their group header. */
 const HEADERLESS_SECTION_TITLE = 'Credits & pricing'
 
@@ -52,13 +51,27 @@ function sectionsForColumn(col: number): PricingCardSection[] {
   }))
 }
 
+/** The four card columns (Free, Pro, Max, Enterprise) transposed once at module load - the source data is static, so this never needs to be redone per render. */
+const SECTIONS_BY_COLUMN = [0, 1, 2, 3].map(sectionsForColumn)
+
+/** Round a dollar amount down to the annual-billing discounted price. */
+function annualPrice(dollars: number): number {
+  return Math.round(dollars * (1 - ANNUAL_DISCOUNT_RATE))
+}
+
 /**
- * Resolve a card's canonical label and variant from the free-tier matrix; the
- * CTA always funnels logged-out visitors to sign-up.
+ * Resolve a card's canonical label and variant from the free-tier matrix. A
+ * `sales` intent ("Talk to sales") routes to the demo-request form, matching
+ * every other "Contact sales" CTA on the landing site; every other intent
+ * funnels logged-out visitors to sign-up.
  */
 function resolveCta(card: UpgradeCardId): PricingCardCta {
   const cta = getUpgradeCardCta(VISITOR_TIER, card)
-  return { label: cta.label, variant: cta.variant, href: SIGNUP_HREF }
+  return {
+    label: cta.label,
+    variant: cta.variant,
+    href: cta.intent === 'sales' ? DEMO_HREF : SIGNUP_HREF,
+  }
 }
 
 const FREE_CTA: PricingCardCta = {
@@ -86,12 +99,8 @@ export function PricingPlans({ heading }: PricingPlansProps) {
   const setIsAnnual = (next: boolean) => setParams({ billing: next ? 'annual' : 'monthly' })
 
   const discountPct = Math.round(ANNUAL_DISCOUNT_RATE * 100)
-  const proPrice = isAnnual
-    ? Math.round(CREDIT_TIERS[0].dollars * (1 - ANNUAL_DISCOUNT_RATE))
-    : CREDIT_TIERS[0].dollars
-  const maxPrice = isAnnual
-    ? Math.round(CREDIT_TIERS[1].dollars * (1 - ANNUAL_DISCOUNT_RATE))
-    : CREDIT_TIERS[1].dollars
+  const proPrice = isAnnual ? annualPrice(CREDIT_TIERS[0].dollars) : CREDIT_TIERS[0].dollars
+  const maxPrice = isAnnual ? annualPrice(CREDIT_TIERS[1].dollars) : CREDIT_TIERS[1].dollars
   const priceSubtext = isAnnual
     ? 'per user/month, billed annually'
     : 'per user/month, billed monthly'
@@ -114,7 +123,7 @@ export function PricingPlans({ heading }: PricingPlansProps) {
           price='$0'
           priceSubtext='Free forever'
           cta={FREE_CTA}
-          sections={sectionsForColumn(0)}
+          sections={SECTIONS_BY_COLUMN[0]}
         />
         <PricingCard
           name='Pro'
@@ -122,7 +131,7 @@ export function PricingPlans({ heading }: PricingPlansProps) {
           discountLabel={discountLabel}
           priceSubtext={priceSubtext}
           cta={proCta}
-          sections={sectionsForColumn(1)}
+          sections={SECTIONS_BY_COLUMN[1]}
         />
         <PricingCard
           name='Max'
@@ -130,14 +139,14 @@ export function PricingPlans({ heading }: PricingPlansProps) {
           discountLabel={discountLabel}
           priceSubtext={priceSubtext}
           cta={maxCta}
-          sections={sectionsForColumn(2)}
+          sections={SECTIONS_BY_COLUMN[2]}
         />
         <PricingCard
           name='Enterprise'
           price='Custom'
           priceSubtext='Tailored to your team'
           cta={enterpriseCta}
-          sections={sectionsForColumn(3)}
+          sections={SECTIONS_BY_COLUMN[3]}
         />
       </div>
     </>