docs: orient install page towards enterprise and community members (#20041)

docs/install/index.md

@@ -10,9 +10,9 @@ minimal installation of Coder, or for a step-by-step guide on how to install and
 configure your first Coder deployment, follow the
 [quickstart guide](../tutorials/quickstart.md).
 
-For production deployments with 50+ users, we recommend
-[installing on Kubernetes](./kubernetes.md). Otherwise, you can install Coder on
-your local machine or on a VM:
+## Local/Individual Installs
+
+This install guide is meant for **individual developers, small teams, and/or open source community members** setting up Coder locally or on a single server. It covers the light weight install for Linux, macOS, and Windows.
 
 <div class="tabs">
 
@@ -46,12 +46,18 @@ package manager to install Coder:
 winget install Coder.Coder
 ```
 
-## Other
+## Hosted/Enterprise Installs
+
+This install guide is meant for **IT Administrators, DevOps, and Platform Teams** deploying Coder for an organization. It covers production-grade, multi-user installs on Kubernetes and other hosted platforms.
+
+<div>
 
 <children></children>
 
 </div>
 
+## Starting the Coder Server
+
 To start the Coder server:
 
 ```sh
@@ -65,8 +71,3 @@ To log in to an existing Coder deployment:
 ```sh
 coder login https://coder.example.com
 ```
-
-## Next steps
-
-- [Quickstart](../tutorials/quickstart.md)
-- [Configure Control Plane Access](../admin/setup/index.md)