diff --git a/e2e-tests/cypress/tests/integration/channels/plugins/marketplace/ui_spec.js b/e2e-tests/cypress/tests/integration/channels/plugins/marketplace/ui_spec.js
index d983ebaaab7..1faa0c55a8a 100644
--- a/e2e-tests/cypress/tests/integration/channels/plugins/marketplace/ui_spec.js
+++ b/e2e-tests/cypress/tests/integration/channels/plugins/marketplace/ui_spec.js
@@ -17,7 +17,6 @@ describe('Plugin Marketplace', () => {
before(() => {
cy.shouldNotRunOnCloudEdition();
- cy.shouldHaveFeatureFlag('StreamlinedMarketplace', 'false'); // https://mattermost.atlassian.net/browse/MM-54230
cy.shouldHavePluginUploadEnabled();
cy.apiInitSetup().then(({team}) => {
diff --git a/e2e-tests/playwright/lib/src/server/default_config.ts b/e2e-tests/playwright/lib/src/server/default_config.ts
index 7e9f40a4f8d..929a3e34a0b 100644
--- a/e2e-tests/playwright/lib/src/server/default_config.ts
+++ b/e2e-tests/playwright/lib/src/server/default_config.ts
@@ -799,7 +799,6 @@ const defaultServerConfig: AdminConfig = {
OnboardingTourTips: true,
EnableExportDirectDownload: false,
MoveThreadsEnabled: false,
- StreamlinedMarketplace: true,
CloudDedicatedExportUI: false,
WebSocketEventScope: true,
ExperimentalAuditSettingsSystemConsoleUI: true,
diff --git a/server/public/model/feature_flags.go b/server/public/model/feature_flags.go
index 8e4f79192de..ff7cfc91de5 100644
--- a/server/public/model/feature_flags.go
+++ b/server/public/model/feature_flags.go
@@ -36,8 +36,6 @@ type FeatureFlags struct {
MoveThreadsEnabled bool
- StreamlinedMarketplace bool
-
CloudDedicatedExportUI bool
WebSocketEventScope bool
@@ -156,7 +154,6 @@ func (f *FeatureFlags) SetDefaults() {
f.OnboardingTourTips = true
f.EnableExportDirectDownload = false
f.MoveThreadsEnabled = false
- f.StreamlinedMarketplace = true
f.CloudDedicatedExportUI = false
f.WebSocketEventScope = true
f.ExperimentalAuditSettingsSystemConsoleUI = true
diff --git a/webapp/channels/src/components/admin_console/plugin_management/plugin_management.test.tsx b/webapp/channels/src/components/admin_console/plugin_management/plugin_management.test.tsx
index 0b62f25f2a1..112e424ada2 100644
--- a/webapp/channels/src/components/admin_console/plugin_management/plugin_management.test.tsx
+++ b/webapp/channels/src/components/admin_console/plugin_management/plugin_management.test.tsx
@@ -486,7 +486,6 @@ describe('components/PluginManagement', () => {
},
},
appsFeatureFlagEnabled: false,
- streamlinedMarketplaceFlagEnabled: false,
actions: {
uploadPlugin: jest.fn(),
installPluginFromUrl: jest.fn(),
diff --git a/webapp/channels/src/components/plugin_marketplace/__snapshots__/marketplace_modal.test.tsx.snap b/webapp/channels/src/components/plugin_marketplace/__snapshots__/marketplace_modal.test.tsx.snap
index 261bd2da6ca..d611364bae4 100644
--- a/webapp/channels/src/components/plugin_marketplace/__snapshots__/marketplace_modal.test.tsx.snap
+++ b/webapp/channels/src/components/plugin_marketplace/__snapshots__/marketplace_modal.test.tsx.snap
@@ -1,6 +1,6 @@
// Jest Snapshot v1, https://jestjs.io/docs/snapshot-testing
-exports[`components/marketplace/ doesn't show web marketplace banner in FeatureFlags.StreamlinedMarketplace for Cloud 1`] = `
+exports[`components/marketplace/ doesn't show web marketplace banner for Cloud 1`] = `
`;
-exports[`components/marketplace/ hides search, shows web marketplace banner in FeatureFlags.StreamlinedMarketplace 1`] = `
+exports[`components/marketplace/ hides search and shows web marketplace banner 1`] = `