Files
coder/enterprise/coderd/licenses.go
T
david-fraley a2afb458c5 feat: add premium paywall conversion telemetry (#28425)
**TLDR:** When someone using free Coder taps a "Start trial for free"
button, we now write down which page they tapped it on, and whether they
went on to actually start the trial. That tells us which locked features
make people want Premium.

## Brief summary

- Records two things: the button being clicked, and a trial actually
being started.
- Each click gets a random ID that travels with the person to the trial
form, so we can tell who finished from who walked away.
- Records a short label for the page (like `appearance` or `audit_log`),
never the web address, so no customer names are collected.

#28226 added the trial form and has since merged, so this now targets
`main`.

## Description

Today the "Start trial for free" button just moves you to the Premium
page and nothing is recorded, so there is no way to know which feature
convinced someone.

This adds two events:

| Event | Happens when |
|---|---|
| `cta_click` | Someone clicks "Start trial for free" |
| `trial_signup` | A trial licence is actually issued |

The click generates a random ID. It rides along to the trial form and
gets saved on the signup, so a click and a signup can be matched up
later. Clicks with no matching signup are the people who gave up. Trials
started without a paywall (for example straight from the sidebar) are
labelled `direct`, so "no label" never gets confused with "broken".

A few small choices worth knowing:

- The ID is kept in browser session storage, not in the web address, so
the URL stays clean. It expires after 30 minutes.
- The trial signup event is recorded by the server, not the browser, so
nobody can fake a signup.
- The browser cannot say which kind of event it is sending. It can only
report a click; the server labels it.
- Only people allowed to start a trial are counted. The server rejects
the rest, which matters because a few paywalls show their button to
everyone.
- Nothing is recorded at all when telemetry is turned off.

There is deliberately no "paywall was shown" event. Every admin page
visit would report one, which is a lot of noise for little insight.

Every paywall in the [Premium Copy
Updates](https://www.notion.so/coderhq/Premium-Copy-Updates-3c1d579be59280a59557cabd54fd8a1f)
table has a label. The rows that do not are badges and alerts with no
button to click.

## Proof

Ran a local Coder with no licence and clicked the paywall button on the
Appearance page.

What the browser sent, and the reply:

```json
POST /api/v2/deployment/premium-funnel-events  ->  204 No Content
{"id":"92d96afa-f975-4789-b8a7-b1fd19d4df85","source":"appearance","variant":"premium"}
```

What the browser saved for the trial form, same ID:

```json
{"id":"92d96afa-f975-4789-b8a7-b1fd19d4df85","source":"appearance","createdAt":1787268520857}
```

The click then landed on the Premium page with the trial form.
Screenshots of the network panel, the saved value, and the Premium page
are attached below. The form itself was not submitted, since that would
contact the real licence server.

## Testing

- Backend tests: a click is recorded with the server's own label, an
unknown page label is refused, and a normal member is refused.
- Storybook tests: button clicked and ID saved on all three paywall
styles, plus the case where the viewer only sees guidance text and has
nothing to click.
- Unit tests for the saved ID: expiry, bad data, unknown page label, and
the `direct` fallback.
- `make gen` is clean, and lint, types, and formatting pass.

Two stories fail on `main` today and fail the same way here:
`ExternalAuthSettingsPageView > Page` and `PremiumPageView > No
License`. Neither file is touched by this branch; both were verified
failing on `main` with this branch checked out elsewhere.

## Follow-up

coder/coder-telemetry-server#45 saves these events for reporting. It
merges after this one.

<details>
<summary>Plan and decisions</summary>

**Goal:** find out which Premium paywall drives trial signups, and tell
abandons apart from completions.

**Options considered and dropped:**

1. Put `?from=appearance` in the URL. Rejected: messy for users.
2. Use router state. Rejected: lost if the page is refreshed.
3. Let the browser report the signup. Rejected: it could be faked or
lost during the redirect.
4. Work out the page from the URL. Rejected: URLs contain organization
and template names.
5. Report every paywall impression. Rejected: one event per admin page
visit is noise, and the click is the signal.
6. Separate event types and tables. Rejected: makes the matching query
harder for no gain.

**Event shape:**

```go
type PremiumFunnelEvent struct {
	ID            uuid.UUID // event ID; for a click this is also the matching ID
	EventType     string    // cta_click | trial_signup, set by the server
	Source        string    // appearance, audit_log, ..., direct
	Variant       string    // which paywall design was shown
	AttributionID uuid.UUID // the click this signup came from
	UserID        uuid.UUID
	CreatedAt     time.Time
}
```

**Where the code lives:** nothing under `components/` imports from
`modules/`, so the paywall components stay presentational and only gain
an `onCTAClick` prop. New wrappers in `modules/paywall/` own the
reporting, one per paywall style, each taking a fixed `source`.

**Self-review:** the `frontend-review` skill caught that reading
permissions inside the wrapper forced an auth context into
presentational page views, which broke their stories. Every call site
already passes `canViewPremium={permissions.viewAllLicenses}` and the
button only renders when that is true, so the wrapper no longer reads
permissions and the server stays the gate. It also flagged one
unattributed paywall on the Security page, now wired up as
`browser_only`.

</details>

> Generated with [Coder Agents](https://coder.com/agents) on behalf of
@david-fraley
2026-08-21 10:31:01 -04:00

523 lines
16 KiB
Go

package coderd
import (
"bytes"
"context"
"crypto/ed25519"
"database/sql"
_ "embed"
"encoding/base64"
"encoding/json"
"errors"
"fmt"
"net/http"
"slices"
"strconv"
"strings"
"time"
"github.com/go-chi/chi/v5"
"github.com/golang-jwt/jwt/v4"
"github.com/google/uuid"
"golang.org/x/xerrors"
"cdr.dev/slog/v3"
"github.com/coder/coder/v2/coderd"
"github.com/coder/coder/v2/coderd/audit"
"github.com/coder/coder/v2/coderd/database"
"github.com/coder/coder/v2/coderd/database/dbtime"
"github.com/coder/coder/v2/coderd/httpapi"
"github.com/coder/coder/v2/coderd/httpmw"
"github.com/coder/coder/v2/coderd/rbac"
"github.com/coder/coder/v2/coderd/rbac/policy"
"github.com/coder/coder/v2/coderd/telemetry"
"github.com/coder/coder/v2/codersdk"
"github.com/coder/coder/v2/enterprise/coderd/license"
"github.com/coder/coder/v2/enterprise/trialer"
)
const (
// PubsubEventLicenses is the pubsub event that tells other replicas to
// re-read licenses from the database and recompute entitlements.
//
// It is published and subscribed on api.ReplicaSyncPubsub (always Postgres),
// not api.Pubsub. When the NATS pubsub experiment is enabled, api.Pubsub is
// the embedded NATS pubsub whose cluster mesh only forms once a replica is
// HA-licensed, so propagating license changes over it is circular: a fresh
// replica could not learn about the license that would let it join the mesh.
// ReplicaSyncPubsub is available as soon as the DB connection is, independent
// of clustering or licensing.
PubsubEventLicenses = "licenses"
)
// key20220812 is the Coder license public key with id 2022-08-12 used to validate licenses signed
// by our signing infrastructure
//
//go:embed keys/2022-08-12
var key20220812 []byte
var Keys = map[string]ed25519.PublicKey{"2022-08-12": ed25519.PublicKey(key20220812)}
// postLicense adds a new Enterprise license to the cluster. We allow multiple different licenses
// in the cluster at one time for several reasons:
//
// 1. Upgrades --- if the license format changes from one version of Coder to the next, during a
// rolling update you will have different Coder servers that need different licenses to function.
// 2. Avoid abrupt feature breakage --- when an admin uploads a new license with different features
// we generally don't want the old features to immediately break without warning. With a grace
// period on the license, features will continue to work from the old license until its grace
// period, then the users will get a warning allowing them to gracefully stop using the feature.
//
// @Summary Add new license
// @ID add-new-license
// @Security CoderSessionToken
// @Accept json
// @Produce json
// @Tags Enterprise
// @Param request body codersdk.AddLicenseRequest true "Add license request"
// @Success 201 {object} codersdk.License
// @Router /api/v2/licenses [post]
func (api *API) postLicense(rw http.ResponseWriter, r *http.Request) {
var (
ctx = r.Context()
auditor = api.AGPL.Auditor.Load()
aReq, commitAudit = audit.InitRequest[database.License](rw, &audit.RequestParams{
Audit: *auditor,
Log: api.Logger,
Request: r,
Action: database.AuditActionCreate,
})
)
defer commitAudit()
if !api.Authorize(r, policy.ActionCreate, rbac.ResourceLicense) {
httpapi.Forbidden(rw)
return
}
var addLicense codersdk.AddLicenseRequest
if !httpapi.Read(ctx, rw, r, &addLicense) {
return
}
claims, err := license.ParseClaimsIgnoreNbf(addLicense.License, api.LicenseKeys)
if err != nil {
httpapi.Write(ctx, rw, http.StatusBadRequest, codersdk.Response{
Message: "Invalid license",
Detail: err.Error(),
})
return
}
if len(claims.DeploymentIDs) > 0 && !slices.Contains(claims.DeploymentIDs, api.AGPL.DeploymentID) {
httpapi.Write(ctx, rw, http.StatusBadRequest, codersdk.Response{
Message: "License cannot be used on this deployment!",
Detail: fmt.Sprintf("The provided license is locked to the following deployments: %q. "+
"Your deployment identifier is %q. Please contact sales.", claims.DeploymentIDs, api.AGPL.DeploymentID),
})
return
}
lic, err := api.installLicense(ctx, aReq, addLicense.License, claims)
if err != nil {
httpapi.Write(ctx, rw, http.StatusInternalServerError, codersdk.Response{
Message: "Failed to install license",
Detail: err.Error(),
})
return
}
httpapi.Write(ctx, rw, http.StatusCreated, lic)
}
// @Summary Request a trial license
// @ID request-a-trial-license
// @Security CoderSessionToken
// @Accept json
// @Produce json
// @Tags Enterprise
// @Param request body codersdk.CreateTrialLicenseRequest true "Trial license request"
// @Success 201 {object} codersdk.License
// @Router /api/v2/licenses/trial [post]
func (api *API) postTrialLicense(rw http.ResponseWriter, r *http.Request) {
var (
ctx = r.Context()
auditor = api.AGPL.Auditor.Load()
aReq, commitAudit = audit.InitRequest[database.License](rw, &audit.RequestParams{
Audit: *auditor,
Log: api.Logger,
Request: r,
Action: database.AuditActionCreate,
})
)
defer commitAudit()
if !api.Authorize(r, policy.ActionCreate, rbac.ResourceLicense) {
httpapi.Forbidden(rw)
return
}
var req codersdk.CreateTrialLicenseRequest
if !httpapi.Read(ctx, rw, r, &req) {
return
}
// Prevent overwriting existing license
if api.Entitlements.HasLicense() {
httpapi.Write(ctx, rw, http.StatusConflict, codersdk.Response{
Message: "This deployment already has a license.",
Detail: "Remove the existing license before requesting a trial.",
})
return
}
rawLicense, err := api.trialer.Request(ctx, codersdk.LicensorTrialRequest{
DeploymentID: api.AGPL.DeploymentID,
Email: req.Email,
FirstName: req.FirstName,
LastName: req.LastName,
PhoneNumber: req.PhoneNumber,
JobTitle: req.JobTitle,
CompanyName: req.CompanyName,
Country: req.Country,
Developers: req.Developers,
})
if err != nil {
if licensorErr, ok := errors.AsType[*trialer.LicensorError](err); ok {
httpapi.Write(ctx, rw, http.StatusBadRequest, codersdk.Response{
Message: "Unable to issue a trial license.",
Detail: licensorErr.Message,
})
return
}
httpapi.Write(ctx, rw, http.StatusBadGateway, codersdk.Response{
Message: "Failed to reach the Coder license server.",
Detail: err.Error(),
})
return
}
// The deployment ID was supplied by us, so unlike postLicense there is no
// need to check the license against claims.DeploymentIDs.
claims, err := license.ParseClaimsIgnoreNbf(rawLicense, api.LicenseKeys)
if err != nil {
httpapi.Write(ctx, rw, http.StatusBadGateway, codersdk.Response{
Message: "The Coder license server returned an invalid license.",
Detail: err.Error(),
})
return
}
lic, err := api.installLicense(ctx, aReq, rawLicense, claims)
if err != nil {
httpapi.Write(ctx, rw, http.StatusInternalServerError, codersdk.Response{
Message: "Failed to install license",
Detail: err.Error(),
})
return
}
// Reported here rather than from the browser so that a conversion is only
// counted when a license was actually issued.
source := req.Source
if !source.Valid() {
source = codersdk.PremiumFunnelSourceDirect
}
api.Telemetry.Report(&telemetry.Snapshot{
PremiumFunnelEvents: []telemetry.PremiumFunnelEvent{
{
ID: uuid.New(),
EventType: telemetry.PremiumFunnelEventTrialSignup,
Source: string(source),
AttributionID: req.AttributionID,
UserID: httpmw.APIKey(r).UserID,
CreatedAt: dbtime.Now(),
},
},
})
httpapi.Write(ctx, rw, http.StatusCreated, lic)
}
// installLicense persists a parsed license and brings the deployment up to date
// with it: the row is recorded on the audit request, entitlements are recomputed
// so the caller's response reflects the new features, and other replicas are
// told to recompute their own.
//
// Entitlements are refreshed here rather than through postRefreshEntitlements
// because that path is rate limited and would reject a refresh immediately after
// a license lands.
//
// Every failure is a server-side fault; callers should map a non-nil error to a
// 500.
func (api *API) installLicense(
ctx context.Context,
aReq *audit.Request[database.License],
rawLicense string,
claims *license.Claims,
) (codersdk.License, error) {
id, err := uuid.Parse(claims.ID)
if err != nil {
// See postLicense: licenses are not guaranteed to carry a uuid.
id = uuid.New()
}
dl, err := api.Database.InsertLicense(ctx, database.InsertLicenseParams{
UploadedAt: dbtime.Now(),
JWT: rawLicense,
Exp: claims.ExpiresAt.Time,
UUID: id,
})
if err != nil {
return codersdk.License{}, xerrors.Errorf("add license to database: %w", err)
}
aReq.New = dl
err = api.updateEntitlements(ctx)
if err != nil {
return codersdk.License{}, xerrors.Errorf("update entitlements: %w", err)
}
// Postgres pubsub; see PubsubEventLicenses.
err = api.ReplicaSyncPubsub.Publish(PubsubEventLicenses, []byte("add"))
if err != nil {
api.Logger.Error(context.Background(), "failed to publish license add", slog.Error(err))
// don't fail the HTTP request, since we did write it successfully to the database
}
c, err := decodeClaims(dl)
if err != nil {
return codersdk.License{}, xerrors.Errorf("decode database response: %w", err)
}
return convertLicense(dl, c), nil
}
// postRefreshEntitlements forces an `updateEntitlements` call and publishes
// a message to the PubsubEventLicenses topic to force other replicas
// to update their entitlements.
// Updates happen automatically on a timer, however that time is every 10 minutes,
// and we want to be able to force an update immediately in some cases.
//
// @Summary Update license entitlements
// @ID update-license-entitlements
// @Security CoderSessionToken
// @Produce json
// @Tags Enterprise
// @Success 201 {object} codersdk.Response
// @Router /api/v2/licenses/refresh-entitlements [post]
func (api *API) postRefreshEntitlements(rw http.ResponseWriter, r *http.Request) {
ctx := r.Context()
// If the user cannot create a new license, then they cannot refresh entitlements.
// Refreshing entitlements is a way to force a refresh of the license, so it is
// equivalent to creating a new license.
if !api.Authorize(r, policy.ActionCreate, rbac.ResourceLicense) {
httpapi.Forbidden(rw)
return
}
// Prevent abuse by limiting how often we allow a forced refresh.
now := time.Now()
if ok, wait := api.Entitlements.AllowRefresh(now); !ok {
rw.Header().Set("Retry-After", strconv.Itoa(int(wait.Seconds())))
httpapi.Write(ctx, rw, http.StatusBadRequest, codersdk.Response{
Message: fmt.Sprintf("Entitlements already recently refreshed, please wait %d seconds to force a new refresh", int(wait.Seconds())),
})
return
}
err := api.replicaManager.UpdateNow(ctx)
if err != nil {
httpapi.Write(ctx, rw, http.StatusInternalServerError, codersdk.Response{
Message: "Failed to sync replicas",
Detail: err.Error(),
})
return
}
err = api.refreshEntitlements(ctx)
if err != nil {
httpapi.Write(ctx, rw, http.StatusInternalServerError, codersdk.Response{
Message: "Failed to refresh entitlements",
Detail: err.Error(),
})
return
}
httpapi.Write(ctx, rw, http.StatusOK, codersdk.Response{
Message: "Entitlements updated",
})
}
func (api *API) refreshEntitlements(ctx context.Context) error {
api.Logger.Info(ctx, "refresh entitlements now")
err := api.updateEntitlements(ctx)
if err != nil {
return xerrors.Errorf("failed to update entitlements: %w", err)
}
// Postgres pubsub; see PubsubEventLicenses.
err = api.ReplicaSyncPubsub.Publish(PubsubEventLicenses, []byte("refresh"))
if err != nil {
api.Logger.Error(ctx, "failed to publish forced entitlement update", slog.Error(err))
return xerrors.Errorf("failed to publish forced entitlement update, other replicas might not be updated: %w", err)
}
return nil
}
// @Summary Get licenses
// @ID get-licenses
// @Security CoderSessionToken
// @Produce json
// @Tags Enterprise
// @Success 200 {array} codersdk.License
// @Router /api/v2/licenses [get]
func (api *API) licenses(rw http.ResponseWriter, r *http.Request) {
ctx := r.Context()
licenses, err := api.Database.GetLicenses(ctx)
if xerrors.Is(err, sql.ErrNoRows) {
httpapi.Write(ctx, rw, http.StatusOK, []codersdk.License{})
return
}
if err != nil {
httpapi.Write(ctx, rw, http.StatusInternalServerError, codersdk.Response{
Message: "Internal error fetching licenses.",
Detail: err.Error(),
})
return
}
licenses, err = coderd.AuthorizeFilter(api.AGPL.HTTPAuth, r, policy.ActionRead, licenses)
if err != nil {
httpapi.Write(ctx, rw, http.StatusInternalServerError, codersdk.Response{
Message: "Internal error fetching licenses.",
Detail: err.Error(),
})
return
}
sdkLicenses, err := convertLicenses(licenses)
if err != nil {
httpapi.Write(ctx, rw, http.StatusInternalServerError, codersdk.Response{
Message: "Internal error parsing licenses.",
Detail: err.Error(),
})
return
}
httpapi.Write(ctx, rw, http.StatusOK, sdkLicenses)
}
// @Summary Delete license
// @ID delete-license
// @Security CoderSessionToken
// @Produce json
// @Tags Enterprise
// @Param id path string true "License ID" format(number)
// @Success 200
// @Router /api/v2/licenses/{id} [delete]
func (api *API) deleteLicense(rw http.ResponseWriter, r *http.Request) {
var (
ctx = r.Context()
auditor = api.AGPL.Auditor.Load()
)
idStr := chi.URLParam(r, "id")
id, err := strconv.ParseInt(idStr, 10, 32)
if err != nil {
httpapi.Write(ctx, rw, http.StatusNotFound, codersdk.Response{
Message: "License ID must be an integer",
})
return
}
dl, err := api.Database.GetLicenseByID(ctx, int32(id))
if err != nil {
// don't fail the HTTP request simply because we cannot audit
api.Logger.Warn(context.Background(), "could not retrieve license; cannot audit", slog.Error(err))
}
aReq, commitAudit := audit.InitRequest[database.License](rw, &audit.RequestParams{
Audit: *auditor,
Log: api.Logger,
Request: r,
Action: database.AuditActionDelete,
})
defer commitAudit()
aReq.Old = dl
if !api.Authorize(r, policy.ActionDelete, rbac.ResourceLicense) {
httpapi.Forbidden(rw)
return
}
_, err = api.Database.DeleteLicense(ctx, int32(id))
if httpapi.Is404Error(err) {
httpapi.Write(ctx, rw, http.StatusNotFound, codersdk.Response{
Message: "Unknown license ID",
})
return
}
if err != nil {
httpapi.Write(ctx, rw, http.StatusInternalServerError, codersdk.Response{
Message: "Internal error deleting license",
Detail: err.Error(),
})
return
}
err = api.updateEntitlements(ctx)
if err != nil {
httpapi.Write(ctx, rw, http.StatusInternalServerError, codersdk.Response{
Message: "Failed to update entitlements",
Detail: err.Error(),
})
return
}
// Postgres pubsub; see PubsubEventLicenses.
err = api.ReplicaSyncPubsub.Publish(PubsubEventLicenses, []byte("delete"))
if err != nil {
api.Logger.Error(context.Background(), "failed to publish license delete", slog.Error(err))
// don't fail the HTTP request, since we did write it successfully to the database
}
rw.WriteHeader(http.StatusOK)
}
func convertLicense(dl database.License, c jwt.MapClaims) codersdk.License {
return codersdk.License{
ID: dl.ID,
UUID: dl.UUID,
UploadedAt: dl.UploadedAt,
Claims: c,
}
}
func convertLicenses(licenses []database.License) ([]codersdk.License, error) {
out := make([]codersdk.License, 0, len(licenses))
for _, l := range licenses {
c, err := decodeClaims(l)
if err != nil {
return nil, err
}
out = append(out, convertLicense(l, c))
}
return out, nil
}
// decodeClaims decodes the JWT claims from the stored JWT. Note here we do not validate the JWT
// and just return the claims verbatim. We want to include all licenses on the GET response, even
// if they are expired, or signed by a key this version of Coder no longer considers valid.
//
// Also, we do not return the whole JWT itself because a signed JWT is a bearer token and we
// want to limit the chance of it being accidentally leaked.
func decodeClaims(l database.License) (jwt.MapClaims, error) {
parts := strings.Split(l.JWT, ".")
if len(parts) != 3 {
return nil, xerrors.Errorf("Unable to parse license %d as JWT", l.ID)
}
cb, err := base64.RawURLEncoding.DecodeString(parts[1])
if err != nil {
return nil, xerrors.Errorf("Unable to decode license %d claims: %w", l.ID, err)
}
c := make(jwt.MapClaims)
d := json.NewDecoder(bytes.NewBuffer(cb))
d.UseNumber()
err = d.Decode(&c)
return c, err
}