diff --git a/site/src/components/Badges/Badges.tsx b/site/src/components/Badges/Badges.tsx
index cef5288091..07b653e7f4 100644
--- a/site/src/components/Badges/Badges.tsx
+++ b/site/src/components/Badges/Badges.tsx
@@ -137,7 +137,13 @@ export const EnterpriseBadge: FC = () => {
 	);
 };
 
-export const PremiumBadge: FC = () => {
+interface PremiumBadgeProps {
+	children?: React.ReactNode;
+}
+
+export const PremiumBadge: FC<PremiumBadgeProps> = ({
+	children = "Premium",
+}) => {
 	return (
 		<span
 			css={[
@@ -149,7 +155,7 @@ export const PremiumBadge: FC = () => {
 				}),
 			]}
 		>
-			Premium
+			{children}
 		</span>
 	);
 };
diff --git a/site/src/components/Paywall/AIBridgePaywallConfig.ts b/site/src/components/Paywall/AIBridgePaywallConfig.ts
new file mode 100644
index 0000000000..f7641453f2
--- /dev/null
+++ b/site/src/components/Paywall/AIBridgePaywallConfig.ts
@@ -0,0 +1,27 @@
+import type { ComponentProps } from "react";
+import type { Paywall } from "./Paywall";
+
+// Centralized AI Bridge paywall configuration to avoid duplication.
+export const aiBridgePaywallConfig: Omit<ComponentProps<typeof Paywall>, ""> = {
+	message: "AI Bridge",
+	description:
+		"AI Bridge provides auditable visibility into user prompts and LLM tool calls from developer tools within Coder Workspaces. AI Bridge requires a Premium license with AI Governance add-on.",
+	documentationLink: "https://coder.com/docs/ai-coder/ai-governance",
+	documentationLinkText: "Learn about AI Governance",
+	badgeText: "AI Governance",
+	ctaText: "Contact Sales",
+	ctaLink: "https://coder.com/contact",
+	features: [
+		{ text: "Auditable history of user prompts" },
+		{ text: "Logged LLM tool invocations" },
+		{ text: "Token usage and consumption visibility" },
+		{ text: "Centrally-managed MCP servers" },
+		{
+			text: "Visit",
+			link: {
+				href: "https://coder.com/docs/ai-coder/ai-bridge",
+				text: "AI Bridge Docs",
+			},
+		},
+	],
+};
diff --git a/site/src/components/Paywall/Paywall.tsx b/site/src/components/Paywall/Paywall.tsx
index cde84315b3..5236697240 100644
--- a/site/src/components/Paywall/Paywall.tsx
+++ b/site/src/components/Paywall/Paywall.tsx
@@ -10,61 +10,86 @@ interface PaywallProps {
 	message: string;
 	description?: ReactNode;
 	documentationLink?: string;
+	documentationLinkText?: string;
+	features?: Array<{
+		text: string;
+		link?: { href: string; text: string };
+	}>;
+	badgeText?: string;
+	ctaText?: string;
+	ctaLink?: string;
 }
 
 export const Paywall: FC<PaywallProps> = ({
 	message,
 	description,
 	documentationLink,
+	documentationLinkText = "Read the documentation",
+	features,
+	badgeText = "Premium",
+	ctaText = "Learn about Premium",
+	ctaLink = "https://coder.com/pricing#compare-plans",
 }) => {
+	const defaultFeatures: Array<{
+		text: string;
+		link?: { href: string; text: string };
+	}> = [
+		{ text: "High availability & workspace proxies" },
+		{ text: "Multi-org & role-based access control" },
+		{ text: "24x7 global support with SLA" },
+		{ text: "Unlimited Git & external auth integrations" },
+	];
+
+	const displayFeatures = features ?? defaultFeatures;
 	return (
 		<div css={styles.root}>
 			<div>
 				<Stack direction="row" alignItems="center" className="mb-6">
 					<h5 className="font-semibold font-inherit text-xl m-0">{message}</h5>
-					<PremiumBadge />
+					<PremiumBadge>{badgeText}</PremiumBadge>
 				</Stack>
 
 				{description && (
-					<p className="font-inherit max-w-md text-sm">{description}</p>
+					<p className="font-inherit max-w-md text-sm mb-4">{description}</p>
+				)}
+				{documentationLink && (
+					<Link
+						href={documentationLink}
+						target="_blank"
+						rel="noreferrer"
+						className="font-semibold"
+					>
+						{documentationLinkText}
+					</Link>
 				)}
-				<Link
-					href={documentationLink}
-					target="_blank"
-					rel="noreferrer"
-					className="font-semibold"
-				>
-					Read the documentation
-				</Link>
 			</div>
 			<div className="w-px h-[220px] bg-highlight-purple/50 ml-2" />
 			<Stack direction="column" alignItems="left" spacing={3}>
 				<ul className="m-0 px-6 text-sm font-medium">
-					<li css={styles.feature}>
-						<FeatureIcon />
-						High availability & workspace proxies
-					</li>
-					<li css={styles.feature}>
-						<FeatureIcon />
-						Multi-org & role-based access control
-					</li>
-					<li css={styles.feature}>
-						<FeatureIcon />
-						24x7 global support with SLA
-					</li>
-					<li css={styles.feature}>
-						<FeatureIcon />
-						Unlimited Git & external auth integrations
-					</li>
+					{displayFeatures.map((feature, index) => (
+						<li key={index} css={styles.feature}>
+							<FeatureIcon />
+							{feature.text}
+							{feature.link && (
+								<>
+									{" "}
+									<Link
+										href={feature.link.href}
+										target="_blank"
+										rel="noreferrer"
+										className="font-semibold text-sm"
+									>
+										{feature.link.text}
+									</Link>
+								</>
+							)}
+						</li>
+					))}
 				</ul>
 				<div className="px-7">
 					<Button asChild>
-						<a
-							href="https://coder.com/pricing#compare-plans"
-							target="_blank"
-							rel="noreferrer"
-						>
-							Learn about Premium
+						<a href={ctaLink} target="_blank" rel="noreferrer">
+							{ctaText}
 						</a>
 					</Button>
 				</div>
diff --git a/site/src/components/Paywall/PopoverPaywall.tsx b/site/src/components/Paywall/PopoverPaywall.tsx
index 360c8b87ce..62502d3529 100644
--- a/site/src/components/Paywall/PopoverPaywall.tsx
+++ b/site/src/components/Paywall/PopoverPaywall.tsx
@@ -10,12 +10,18 @@ interface PopoverPaywallProps {
 	message: string;
 	description?: ReactNode;
 	documentationLink?: string;
+	badgeText?: string;
+	ctaText?: string;
+	ctaLink?: string;
 }
 
 export const PopoverPaywall: FC<PopoverPaywallProps> = ({
 	message,
 	description,
 	documentationLink,
+	badgeText = "Premium",
+	ctaText = "Learn about Premium",
+	ctaLink = "https://coder.com/pricing#compare-plans",
 }) => {
 	return (
 		<div
@@ -30,7 +36,7 @@ export const PopoverPaywall: FC<PopoverPaywallProps> = ({
 			<div>
 				<Stack direction="row" alignItems="center" css={{ marginBottom: 18 }}>
 					<h5 css={styles.title}>{message}</h5>
-					<PremiumBadge />
+					<PremiumBadge>{badgeText}</PremiumBadge>
 				</Stack>
 
 				{description && <p css={styles.description}>{description}</p>}
@@ -61,12 +67,8 @@ export const PopoverPaywall: FC<PopoverPaywallProps> = ({
 				</ul>
 				<div css={styles.learnButton}>
 					<Button asChild>
-						<a
-							href="https://coder.com/pricing#compare-plans"
-							target="_blank"
-							rel="noreferrer"
-						>
-							Learn about Premium
+						<a href={ctaLink} target="_blank" rel="noreferrer">
+							{ctaText}
 						</a>
 					</Button>
 				</div>
diff --git a/site/src/pages/AIBridgePage/RequestLogsPage/RequestLogsPageView.tsx b/site/src/pages/AIBridgePage/RequestLogsPage/RequestLogsPageView.tsx
index da2ab89f3c..27c80f8db8 100644
--- a/site/src/pages/AIBridgePage/RequestLogsPage/RequestLogsPageView.tsx
+++ b/site/src/pages/AIBridgePage/RequestLogsPage/RequestLogsPageView.tsx
@@ -3,6 +3,7 @@ import {
 	PaginationContainer,
 	type PaginationResult,
 } from "components/PaginationWidget/PaginationContainer";
+import { aiBridgePaywallConfig } from "components/Paywall/AIBridgePaywallConfig";
 import { Paywall } from "components/Paywall/Paywall";
 import {
 	Table,
@@ -14,7 +15,6 @@ import {
 import { TableEmpty } from "components/TableEmpty/TableEmpty";
 import { TableLoader } from "components/TableLoader/TableLoader";
 import type { ComponentProps, FC } from "react";
-import { docs } from "utils/docs";
 import { RequestLogsFilter } from "./filter/RequestLogsFilter";
 import { RequestLogsRow } from "./RequestLogsRow/RequestLogsRow";
 
@@ -34,13 +34,7 @@ export const RequestLogsPageView: FC<RequestLogsPageViewProps> = ({
 	filterProps,
 }) => {
 	if (!isRequestLogsVisible) {
-		return (
-			<Paywall
-				message="AI Bridge"
-				description="AI Bridge allows you to monitor and manage AI requests. You need an Premium license to use this feature."
-				documentationLink={docs("/ai-coder/ai-bridge")}
-			/>
-		);
+		return <Paywall {...aiBridgePaywallConfig} />;
 	}
 
 	return (
diff --git a/site/src/pages/DeploymentSettingsPage/AIGovernanceSettingsPage/AIGovernanceSettingsPageView.tsx b/site/src/pages/DeploymentSettingsPage/AIGovernanceSettingsPage/AIGovernanceSettingsPageView.tsx
index 45458177a3..8d69477519 100644
--- a/site/src/pages/DeploymentSettingsPage/AIGovernanceSettingsPage/AIGovernanceSettingsPageView.tsx
+++ b/site/src/pages/DeploymentSettingsPage/AIGovernanceSettingsPage/AIGovernanceSettingsPageView.tsx
@@ -1,7 +1,6 @@
 import type { SerpentOption } from "api/typesGenerated";
-import { Badges, PremiumBadge } from "components/Badges/Badges";
+import { aiBridgePaywallConfig } from "components/Paywall/AIBridgePaywallConfig";
 import { Paywall } from "components/Paywall/Paywall";
-import { PopoverPaywall } from "components/Paywall/PopoverPaywall";
 import {
 	SettingsHeader,
 	SettingsHeaderDescription,
@@ -9,11 +8,6 @@ import {
 	SettingsHeaderTitle,
 } from "components/SettingsHeader/SettingsHeader";
 import { Stack } from "components/Stack/Stack";
-import {
-	Tooltip,
-	TooltipContent,
-	TooltipTrigger,
-} from "components/Tooltip/Tooltip";
 import type { FC } from "react";
 import { deploymentGroupHasParent } from "utils/deployOptions";
 import { docs } from "utils/docs";
@@ -29,33 +23,9 @@ export const AIGovernanceSettingsPageView: FC<
 > = ({ options, featureAIBridgeEnabled }) => {
 	return (
 		<Stack direction="column" spacing={6}>
-			<div>
-				<SettingsHeader>
-					<SettingsHeaderTitle>AI Governance</SettingsHeaderTitle>
-				</SettingsHeader>
-
-				<Badges>
-					<Tooltip>
-						<TooltipTrigger asChild>
-							<span>
-								<PremiumBadge />
-							</span>
-						</TooltipTrigger>
-
-						<TooltipContent
-							sideOffset={-28}
-							collisionPadding={16}
-							className="p-0"
-						>
-							<PopoverPaywall
-								message="AI Governance"
-								description="With a Premium license, you can monitor and manage AI requests across your deployment."
-								documentationLink={docs("/ai-coder/ai-governance")}
-							/>
-						</TooltipContent>
-					</Tooltip>
-				</Badges>
-			</div>
+			<SettingsHeader>
+				<SettingsHeaderTitle>AI Governance</SettingsHeaderTitle>
+			</SettingsHeader>
 
 			{featureAIBridgeEnabled ? (
 				<div>
@@ -79,11 +49,7 @@ export const AIGovernanceSettingsPageView: FC<
 					/>
 				</div>
 			) : (
-				<Paywall
-					message="AI Bridge"
-					description="AI Bridge is a smart gateway for AI that intercepts traffic between coding agents and AI providers. Enable it to monitor prompts, token usage, and tool invocations across your deployment."
-					documentationLink={docs("/ai-coder/ai-bridge")}
-				/>
+				<Paywall {...aiBridgePaywallConfig} />
 			)}
 		</Stack>
 	);